Quote:
Originally Posted by jpd80
It's like FOE is so committed to diesel that it wasn't prepared to change,
I can understand protecting assets like diesel production but they should
also be embracing the future. The good part is hybrid escape exists and
maybe it's an option that can be added if anti-diesel push back increases.
Continuing on, I think it's time that Ford give up on stuff like 1.5 I-3 Ecoboost
it just doesn't play well at premium prices in our market, better off offering
the 2.5 hybrid instead.
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Will take a few years for a change of strategy to flow through. And change really needs to be customer driven. Start giving them hybrid, plug in, ev options and wait to see how the customers react. No point ditching diesels if customers keep buying them. In the end it’s the customer who decides what powertrain they need.