“Warranty costs and recall numbers are going up globally, but Ford says it’s working on a fix – including for the new Ranger in Australia
Ford’s most senior executives are intent on rectifying a slide in the company’s quality control that has seen warranty costs increase off the back of a brace of large-scale recalls.
In a quarterly earnings call in the US last week, Ford CEO Jim Farley admitted that the company is “hampered” by recalls at present.
“This affects our cost, but more importantly, it falls short on our most fundamental commitment to our customers,” he was quoted by Automotive News as saying.
“We have more work to do in this space,” Farley said.
This admission was backed up by the company’s global head of internal combustion vehicles, Kumar Galhotra, who told a conference last week: “These issues simply shouldn’t happen. Fixing quality is our No. 1 priority as a company.”
According to AN, Galhotra said that to get ahead of problems, Ford is more closely monitoring social media to see what customers are complaining about. Ford has also hired a quality expert from researcher JD Power and is also increasing engineering, manufacturing and supplier involvement.
As of late July, Ford has issued 44 recalls in the US covering approximately 6.7 million vehicles.”
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