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Old 21-11-2024, 05:17 PM   #30
simon varley
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Join Date: Nov 2009
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Default Re: Ranger Super Duty Confirmed for 2026

Quote:
Originally Posted by Smoke Pursuit View Post
That plus lower margins in low riders. Ford are probably happy to let Toyota keep the workmate market all to themselves.
I don't know about now, but back in PX/PX2/PX3 that was absolutely the strategy. Aim for high margin, high series sales, and offer just enough base models to have a presence in the market.
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