Ford Australia; you're a disgrace

[Express]

Originally Posted by PG2

It is generally the local dealer that will..........at the motor industry.

A good reply.

I worked in marketing many years ago and from what you’ve said, not much has changed.
The outlay and time does not equate to sale potential and more so when you are feeling skinned and could put your money and resources to better use.

This is one reason why piggyback marketing techniques became popular where companies with similar interests would team up to spread the costs.

Cars shows are the perfect example of a lot of walk through interest but little sales when the real buyers are actually researching the net then heading to the dealership floors.

What you’ve said will hopefully help some understand the reasoning behind the no shows.

Times have changed and companies are smart enough with their market research to know what doesn’t work for them.


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