VFACTS - October 2024

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https://www.drive.com.au/news/austra...rowth-at-risk/

Australia new-car sales in October 2024: Toyota RAV4 on top again, but shrinking market puts yearly growth at risk

Toyota RAV4 to the fore again in October, but its chances of catching the Ford Ranger to be the best-selling car in 2024 remain slim.

Australia’s new-car sales in 2024 have now surpassed one million units with last month's sales data published today marking the second biggest October on record.

Last month's sales of 99,969 units was a 6.4 per cent decrease over the same month in 2023, with the 106,809 recorded registrations last October a record.

Overall, year-to-date (YTD) sales have crept over one million units, totalling 1,025,621 with two months of trading still to go.

The YTD number puts 2024’s sales ahead of 2023’s pace over the same period, up 1.9 per cent and putting the market in a position to break new ground this calendar year, though predictions from industry insiders posit continued decreasing sales in the short-term future.

The October 2024 sales figures listed here is sourced from VFACTS data published by the Federal Chamber of Automotive Industries (FCAI), Australia's peak body for new-car brands, as well as Tesla and Polestar data distributed through the Electric Vehicle Council, as these brands no longer submit figures to the FCAI reports.

It was again the RAV4 family SUV that topped the sales table in October – the fifth month it has done so in 2024 – with Toyota amassing 4841 new registrations, an increase of 86.3 per cent over the same month last year now that freer supply of the hybrid model is available.

In second place, just 84 units behind, was the Ford Ranger on 4757 sales, a drop of 23.5 per cent year on year (YoY).

And it was another Toyota rounding out the podium last month, with the HiLux ute finding 4523 new homes, a 21.6 per cent decrease over October in 2023.

Only 318 units separated the top three positions last month, but overall, the Ford Ranger is primed to take out the best-selling nameplate again in 2024 with 53,119 YTD sales ahead of the second-place Toyota RAV4 (48,073) and arch-rival HiLux (46,594).

In fourth place last month, the Ford Everest held off the Isuzu D-Max again, with the former on 2668 sales (+48 per cent YoY) and the latter on 2295 (-28.2 per cent YoY).

Rounding out the top 10 last month were five SUVs, four of which were mid-sizers –the Kia Sportage (in a new record month), Mitsubishi Outlander, Mazda CX-5, and Hyundai Tucson with 2136, 1901, 1833, and 1803 sales respectively.

And in 10th place was the Hyundai Kona on 1800 sales.

In terms of brands, Toyota accounted for the lion’s share of volume with 18,471 sales – or 18.8 per cent of market share in October.

Ford continued to sell well, outpacing Mazda and Hyundai with 8581 sales ahead of 7656 and 7086 respectively.

Kia finished in fifth place with 6602 sales, while Mitsubishi and MG landed at sixth and seventh with 5590 and 5206 sales each.

The final three Top 10 marques in October were Isuzu Ute (3651), GWM (3350), and Volkswagen (3279).

Tesla, once a Top 10 brand, has suffered a significant sales decline this year amid cooling electric car interest, and its October result of 1464 sales put it in 18th place behind Chery (1448) and ahead of Lexus (1374).

TOP 10 CARS IN October 2024
Rank Model Volume October 2024 Change year-on-year
1 Toyota RAV4 4841 up 86.3 per cent
2 Ford Ranger 4757 down 23.5 per cent
3 Toyota HiLux 4523 down 21.6 per cent
4 Ford Everest 2668 up 48 per cent
5 Isuzu D-Max 2295 down 28.2 per cent
6 Kia Sportage 2136 up 39.7 per cent
7 Mitsubishi Outlander 1901 down 15.1 per cent
8 Mazda CX-5 1833 down 26.9 per cent
9 Hyundai Tucson 1803 up 2.3 per cent
10 Hyundai Kona 1800 up 7.2 per cent

TOP 10 CAR BRANDS in October 2024
Rank Brand Volume October 2024 Change year-on-year
1 Toyota 18,471 down 9.0 per cent
2 Ford 8581 up 0.3 per cent
3 Mazda 7656 down 17.8 per cent
4 Hyundai 7086 up 7.0 per cent
5 Kia 6602 up 16.9 per cent
6 Mitsubishi 5590 down 12.6 per cent
7 MG 5206 down 14.7 per cent
8 Isuzu Ute 3651 down 12.2 per cent
9 GWM 3350 up 12.9 per cent
10 Volkswagen 3279 down 24.8 per cent

Ford Sales
Ford Escape – 12
Ford Everest – 2668
Ford F-150 – 247
Ford Fiesta – 0
Ford Focus – 0
Ford Mustang – 311
Ford Mustang Mach-E – 68
Ford Puma – 4
Ford Ranger 4x2 – 288
Ford Ranger 4x4 – 4469
Ford Transit Bus – 15
Ford Transit Custom – 337
Ford Transit Heavy – 162
Ford Total – 8581