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Old 12-10-2007, 08:08 AM   #61
4Vman
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Quote:
Originally Posted by XTGT Code Z
ford to a T.

get a perfect opportunity like a 1 2 3 at the biggest race of the year, let it slip through their fingers, and then theyll whinge and whine in 6 months time about the strong holden ad campains that they cant compete with.

jeez, holden are STILL using the 'celebrate bathurst month sale' thingo on the radio AFTER that tail-kicking, and are probably doing ok from it, so what the hell is fords problem?
If Holden do well in the sales after their Bathurst showing then in my mind it proves that using the race results for advertising is pointless....
Ford got 7 hours of excellent exposure on sunday arvo.. from a hefty investment in the Ford teams, all part of their marketing/advertising spend. If people need an ad to tell them Ford won then they probably arent interested in the race anyway....



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Old 12-10-2007, 05:35 PM   #62
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Quote:
Originally Posted by King Nothing
Wow.... so thats about $240m a year?! Where the hell does it all go??

I have no idea either, that is the question on many people's lip's :


I think Ford need to get smarter with there advertising dollar's :togo:


Maybe they can hire me for some good ideas's :

Jim
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Old 12-10-2007, 05:51 PM   #63
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Quote:
Originally Posted by EXECJIM
I have no idea either, that is the question on many people's lip's :


I think Ford need to get smarter with there advertising dollar's :togo:


Maybe they can hire me for some good ideas's :

Jim

jimbo young boys bustops and money dont make an ad campaign
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Old 13-10-2007, 12:41 PM   #64
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Ford might not want to waste $ on the BA-BF Falcon because its finishing up, not wanting to pour money down the drain, the Falcon advertised itself by being on camera and in front at both enduro races this year.
The plunge on the Cobra was because it was a runout.
Were the Ingall and Ambrose Falcons a failure in sales and profit because we have not had a Lowndes Bathurst special, will we get one if he wins the series???

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Old 13-10-2007, 09:28 PM   #65
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Here is your Lowndes edition, lol. Not a bathurst special, but still a Lowndes special.

http://www.caradvice.com.au/6691/for...craig-lowndes/
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Old 17-10-2007, 08:18 PM   #66
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How often does Ford do a clean sweep of the podium??

They should have saturated the media with this and leave everyone in no doubt that Ford is #1 at the mountain.
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Old 18-10-2007, 01:17 PM   #67
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The ford website does have a page about the clean sweep on the mountian.
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Old 18-10-2007, 04:09 PM   #68
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Umm, a week ago there was an ad the the Herald-Sun Drive with a 1-2-3 Bathurst thing. Bout half a page, and it wasn't just a dealer thing. I think it was "celebrate Fords 1-2-3 with this 1-2-3 of great deals, with the Craig Lowndes ute, XR6 at 39990 and Territory 36990. Suprised me a bit, but still nothing.
Even Holden is doing stuff on Bathurst, with "Super deal for a Super car". I wonder how many people will be lead into believing Holden won bathurst because of this ad.
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Old 18-10-2007, 10:58 PM   #69
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Quote:
Originally Posted by FordFella
I wonder how many people will be lead into believing Holden won bathurst because of this ad.
I was thinking the same due to some people I know not into the car seen. That ad had them convinced Holden won. I don't blame Holden for taking advantage of Fords stupidity.
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Old 18-10-2007, 11:29 PM   #70
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not sure if this has been said but ford are slowling advertising "Won, Two, Three"
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