Opel Astra.. Why? - what happened to Holden Astra?

[Sorted]

I saw alot of adds for these Astra's over the weekend and thought why?
Where will these be sold? In Holden Dealerships?
Is this all about marketing strategy to use Opel as the Make instead of Holden?

http://www.themotorreport.com.au/547...e-in-australia

Opel will launch itself into Australia's hugely competitive small-car market in
September with the Astra five-door Hatch and Tourer wagon, along with the three-door Astra GTC. The new sedan will not be offered in Australia.

Local pricing for all three cars has been revealed today, with the practical Astra kicking off at $23,990 in hatch form and $27,990 for the wagon. The sporting Astra GTC will enter at $28,990.

In Australia, Opel will put the Astra against the market-leading Mazda3 and Hyundai i30 cars, along with platform mate the Holden Cruze and German compatriot the Volkswagen Golf.

While it will share the honour with the Cruze and the Golf, the Astra will have one advantage over the strong-selling Mazda3 and i30 cars: the option of a wagon body.



Five-door Hatch
•Opel Astra - 1.4 Petrol MT - $23,990
•Opel Astra - 1.4 Petrol AT - $25,990
•Opel Astra - 2.0 Diesel MT S /S - $27,990
•Opel Astra - 2.0 Diesel AT - $29,990
•Opel Astra Select - 1.6 Petrol MT - $28,990
•Opel Astra Select - 1.6 Petrol AT - $30,990
•Opel Astra Select - 2.0 Diesel MT S /S - $31,990
•Opel Astra Select - 2.0 Diesel AT - $33,990
•Opel Astra Sports - 1.6 Petrol MT - $33,490
•Opel Astra Sports - 1.6 Petrol AT - $35,490



Sports Tourer wagon
•Opel Astra - 1.4 Petrol AT - $27,990
•Opel Astra - 2.0 Diesel AT - $31,990
•Opel Astra Select - 1.6 Petrol AT - $32,990
•Opel Astra Select - 2.0 Diesel AT - $35,990



Astra GTC three-door
•Opel Astra GTC - 1.4 Petrol MT S/S - $28,990
•Opel Astra GTC - 1.4 Petrol AT - $30,990
•Opel Astra GTC Sport - 1.6 Petrol MT - $34,990