What If FORD Had an Advertising Campaign Like JEEP ??? - Page 2

drwevil · 17-06-2012, 09:09 AM

I suspect they would sell more TX RWD as a "Take the kids to 5 mins school so the little sods get fat" ride

washoutbeach · 17-06-2012, 11:07 AM

Yeah no offence taken by me but I think we'd better get rid of the "jew-burner" description.

I think its understood that many jews and others were shot, starved, maimed, gassed and bludgeoned to death prior to and during world war two.

There was a Soviet General who liberated the camps and said that his officers just couldnt believe the nazi use of "industrial methods of extermination"

Im not jewish and wouldnt know a jew if I fell over one, but we should show some respect for their horrific losses on account of their identity and faith. As we should with the other minorities who suffered.

They did it pretty tough.

jpd80 · 17-06-2012, 11:26 AM

My wfie's granfather was part Jewish and fought to the resistance in Holland,
he was captured and tortured several times but managed to escape..

A different time, water under the bridge.

Gavin Thomas · 17-06-2012, 11:40 AM

Yes, be aware of those type of comments of "no offence / harm intended".

I once made a comment on another car forum regarding "being tight to spend money", and then received a few very threatening pm's.

Road_Warrior · 17-06-2012, 11:41 AM

Quote:

Originally Posted by jpd80

A change of tack, the market is ignoring Falcon but in love with SUVs...

Would Ford sell more TX RWDs at $34,990 than they do discounted XR6 Sedans?

I wonder......maybe there's an answer to Ford's dilemma.

How about an XR6-spec Territory, badged as an SR? Adds a new 'sporty' model to the lineup and would build on existing sales.

Quote:

Originally Posted by csv8

Jeep have an advertising campaign "I Bought a JEEP" what if FORD had a similar campaign, with same amount of media/ tv advertising. That Jeep's doing ???
'I Bought a Falcon" so " I Compared COMMODORE to FALCON and Bought a Falcon"
FORD need to be more imaginative in advertising.
Food for thought.....

I don't agree (with the Jeep advert bit). Their ads are nothing to write home about, we need to look outside the box (ie not just car ads), what other ads for other products are out there that show some innovation in marketing and attract the interest of the consumer?

I always liked the launch ad for Virgin Australia:
http://www.youtube.com/watch?v=F1CuemkrzFQ

Obviosuly you'd need to change the focus of it, but you get the idea.

Then again, I think Ford could learn a bit from one of FPV's new ads:
http://youtu.be/2vUiGzup_Zs

Gavin Thomas · 17-06-2012, 11:54 AM

Yes the "jeep sheep" adds do nothing for me at all - especially the one where they don't even speak english,

When i first watched those adds i was waiting for the part where those people get a friendly slap to wake up to themselves....

( Proberly as i've worked on plenty of near new, low klm vehicle's that are still under warranty. From my experience they seem to have a much higher % of electrical problems than most other makes ).

Anyway back to Ford's situation, i agree that a few well thought out and classy adds would not hurt their current stance.

Cheers.

GA_0009 · 17-06-2012, 12:41 PM

Quote:

Originally Posted by SumoDog68

FG is a best locally built large sedan - not best large car out there ,yes ,there is a difference :-)
Problem is that large sedans are not as popular as they used to be. Reasons are multiple - more choice as market has opened up , more flexible body shapes available ,many people downsizing ...
SUVs and Dual Cabs have taken large chunk of what used to be large sedan market. No amount of marketing can change trends , marketing functions within trends and not other way around.

At least someone is on the right path. Well said.

Quote:

Originally Posted by Bossxr8

You're right, what a dumb post.

Ford have class leading, or close to, vehicles in every segment, they do not make a single vehicle thats bottom rung.

Any facts to support your statement?

Shonky. · 17-06-2012, 01:07 PM

I actually agree about the Jeep ads.

I have assumed they work and appeal to some people, but I do like hearing that others hate them too.

Think there would be a domestic disturbance if my wife came home and said proudly she "bought a Jeep"................"well you better go and take it back!!!"

Same same for the stickers "it's a Jeep thing, you wouldn't understand"

But the point is everyone knows the campaigns and this demonstrates the power of advertising. Combine that presence with a good message and it would really help the brand (Ford) I think.

Oh and the Holocaust is without a doubt the worst thing that has ever happend, ever, but I still find that name for a BMW funny. I think that is part of Aussie culture, nothing is out of bounds when it comes to making others laugh, we don't really mean it though

Franco Cozzo · 17-06-2012, 01:08 PM

I guess the private buyer just doesn't really want large cars, small, mid size and SUV are the popular ones.

TMC · 17-06-2012, 03:45 PM

Bring back the Cortina if Falcon totally bombs.

jpd80 · 17-06-2012, 04:02 PM

Quote:

Originally Posted by TMC

Bring back the Cortina if Falcon totally bombs.

Wow, i just had a vision of Falcon evolution into Ford Maverick...

Maverick was basically Falcon floorpan with Mustang front end and sleek new body..

Streets · 17-06-2012, 04:56 PM

I really don't understand how two Italian blokes standing on a polo field talking about an unseen Jeep is supposed to make me want to buy one.

FRD888XR8 · 17-06-2012, 05:21 PM

Bring back 2 door coupe and waggon models
add engine options:
V8 NA + supercharged RWD
6 Turbo RWD + 4WD
4 Turbo RWD + 4WD
and why not a Diesel
and have them available in all versions
sedans, Utes (workhorses and wheelbarrow), waggons 2 door coupe.

Options sell cars
how many different holdens can u buy ?
Toyota, they have about 15 different versions of Camry and so it goes with all the other cars ....

> DIVERSITY, this is what is wrong with Ford.
Falcon Ute or sedan .... no more wagons, V8's now only on FPV

Also
> PRICE, not saying Falcons are expensive, but I know they are making more than enough profit as it is, so Cut the price in the whole range, enough to still be able to make a profit but attractive enough that ppl will say, **** $$$$ that much for a falcon (6T V8 4T Whatever) ? I am getting one for this price.

if you have a restaurant an no one walks in you are more likely to be like that for the entire day, as soon as one walks in, another one will do the same, and so on....

More falcons (FORD's) on the road more people will see it, will want it, and will buy it.

Variety and price will lead to the volume they need ....

Commercials are just a small part of it

wrongwaynorris · 17-06-2012, 07:02 PM

" What If FORD Had an Advertising Campaign Like JEEP ??? "

A hell of a lot more cluless style and image over substance yuppies would buy Fords

H.G · 17-06-2012, 08:17 PM

I enjoy my JEEP 100 times more than my falcon.
show me a FORD that you can actually take rock hopping?
hate if you will.. but they arent pretend 4x4s like HUMMERS... they arent tough like Poo trolls or even as reliable as TOY TA TAS.. but the fun factor for me is the same as the average rice burner and his common cold car.. or you guys and your beefy go fast on flat ground cars.. I hate the jeep ads.. because instead of all the soccer mums buying territories or SV6s etc.. they are buying jeeps and ruining what was once a great community to be a part of.. dont see FORD owners waving to each other.. its a jeep thing.. and obviously none of you understand.

Nikked · 17-06-2012, 08:24 PM

Quote:

Originally Posted by FRD888XR8

Bring back 2 door coupe and waggon models
add engine options:
V8 NA + supercharged RWD
6 Turbo RWD + 4WD
4 Turbo RWD + 4WD
and why not a Diesel
and have them available in all versions
sedans, Utes (workhorses and wheelbarrow), waggons 2 door coupe.

You know that diesels are class 2 carcinogens, and are harder to make Euro 5 and 6 compliant, i regards to particals?

So, diesel would be a dud...

Gavin Thomas · 17-06-2012, 09:08 PM

Quote:

Originally Posted by H.G

I enjoy my JEEP 100 times more than my falcon... its a jeep thing.. and obviously none of you understand.

************************************************** ***************

^^ Hey buddy is this a similar thing as to how you like to fart in your own bath water ??

washoutbeach · 17-06-2012, 09:25 PM

It's always an image thing.

Jeeps were cool when we were using them to fly down the ho chi Minh trail to get away from the vc.

But they just look stupid all tarted up at the maccas drive thru.

I am sure they make speed humps feel nervous.

H.G · 17-06-2012, 09:28 PM

Quote:

Originally Posted by Gavin Thomas

************************************************** ***************

^^ Hey buddy is this a similar thing as to how you like to fart in your own bath water ??

try it..

its character building.

Bossxr8 · 17-06-2012, 09:31 PM

Quote:

Originally Posted by TMC

What FPV ad???? Not seen any FPV ads in WA, one of the best states to sell them as WA is a state where more people can actually afford an FPV thanks to the cashed up bogan mining community.

The new FPV ad where you see the XR GT, followed by the XY, then the Cobra, BF Cobra and then Moffat in the FGII.

Quote:

Originally Posted by washoutbeach

Yeah no offence taken by me but I think we'd better get rid of the "jew-burner" description.

I think its understood that many jews and others were shot, starved, maimed, gassed and bludgeoned to death prior to and during world war two.

There was a Soviet General who liberated the camps and said that his officers just couldnt believe the nazi use of "industrial methods of extermination"

Im not jewish and wouldnt know a jew if I fell over one, but we should show some respect for their horrific losses on account of their identity and faith. As we should with the other minorities who suffered.

They did it pretty tough.

Off topic but the Soviets weren't exactly bad at disposing of people themselves. They were quite good at it too, just not quite to the extent the Nazis were.

Gavin Thomas · 17-06-2012, 09:33 PM

^^^^ Is that Ford add on TV ? Still yet to see it, but sounds like a good thing if it's got all the classic golden oldies in it.

Gavin Thomas · 17-06-2012, 09:40 PM

Quote:

Originally Posted by H.G

try it..

its character building.

++++++++++++++++++++++++++++++++++++++++++++++++++

Sorry mate, but i don't have a rubber neck.... Don't want the poo breath either really.

Djrystofer · 17-06-2012, 09:43 PM

He must be stuck in 3rd...

washoutbeach · 17-06-2012, 10:29 PM

Quote:

Originally Posted by Bossxr8

The new FPV ad where you see the XR GT, followed by the XY, then the Cobra, BF Cobra and then Moffat in the FGII.

Off topic but the Soviets weren't exactly bad at disposing of people themselves. They were quite good at it too, just not quite to the extent the Nazis were.

Yes, to be fair, I consider that there is some substantiated and evidenced truth in that also.

I guess they were surprised by the use of technology and the planning in gas chambers. For the kids at home google "The final solution." but get your parents permission first.

As I understand it, Stalin killed more people than hitler, but that doesn't make killing jews of soviet peoples right.

And theres the red army, conservative estimates put the rape of German women at over 100,000 as they headed east. The Katlan forest massacre.

The russian army was full of women, but they seem to have tolerated the crimes against the german women.

I guess there was not much feminism in those days.

History is good stuff.

Jeeps are good in war, they go well during moonsoon season in communist ridden asia minor. But if the closest I can get to that is a BP carwash on the way back from the mall, well comrades, I will give the mighty jeep a miss.

Nikked · 17-06-2012, 10:33 PM

Its funny how people bag the jeep ad for not having anything to do with the car, yet, its probally one of the most talked about add's in recent time.

And what does that mean?

The name Jeep gets spread around, so there is awarness of that brand.

Shonky. · 17-06-2012, 10:34 PM

Quote:

Originally Posted by washoutbeach

Stalin killed more people than hitler

didn't Hitler star WW2?

Off topic much?

Nikked · 17-06-2012, 10:40 PM

Yeah, whats the go?

Jeep add becomes talk on iron fist rule?

Wretched · 17-06-2012, 10:44 PM

Quote:

Originally Posted by Nikked

Its funny how people bag the jeep ad for not having anything to do with the car, yet, its probally one of the most talked about add's in recent time.

And what does that mean?

The name Jeep gets spread around, so there is awarness of that brand.

Agreed

The blinkers are on too tight for too many.

I don't like the Jeep ads but they are clever. Gets people talking about the ad, invites people to see what the ad is all about, either going to a show room or on the website, either way it has made people aware of the brand which is the point.

Seems to be working, Grand Cherokee sales have been doing pretty well. Jeep has actually had the best year in AU for sales in a looong time. But no, that's right the ads don't work, the product is crap...

Shonky. · 17-06-2012, 10:57 PM

I think we agree the ad works, just as a side note we are commenting that it is irritating

I am sure the idea behind it would be to have wives thinking and asking "would you like me to buy one?"

Like you said Wretched, get people talking

The worse the product is behind a successful campaign, the more it highlights that marketing works

patxbcoupe · 17-06-2012, 11:14 PM

One of Jeep's previous catchphrases... "There's only one jeep"...

My thoughts, "thank F#@$% for that"

But, obviously no matter what any of us may think of the product, the campigns work, no offense intended to any Jeep owners, but in terms of long term reliablility and resale, a Jeep can't compare to the Jap offerings. They would sell practically ZERO to the rural/remote sector, however in the cities they are considered trendy/cool and that's 100% due to a good ad campaign, nothing else....