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07-10-2013, 07:50 AM | #61 | ||
The one and only
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I guess Ford will be more visable to the public once FoMoCoAu has disolved. All effort will be put into the imports that will be sold here. F-trucks maybe?
Who knows? Who cares? Ford Aust is done.
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07-10-2013, 08:39 AM | #62 | ||
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It's always someone else's responsibility to create manufacturing jobs. I never read anyone saying "it's my responsibility to open a factory and hire 1000 people." The only thing you can do is create an incentive for people to do that. Unions, big government, corporate taxes, regulations, subsidies to certain competitors do not incentivize people to open business. People say "why the hell would I want to deal with all that?" If western countries were business friendly, we would not be seeing factories close, we would be seeing new companies and factories opening up all over the place, which creates jobs. But somehow people think that taking profits away from businesses will help everyone else. How screwed up that mentality is. Big American companies are looking to invest in the BRIC countries, not here.
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07-10-2013, 09:13 AM | #63 | |||
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However, disgrace is a pretty strong word? |
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07-10-2013, 10:57 AM | #64 | ||
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The few guys I talked to we're happy as parking on the main straight lol
They did have a few last year, rapter and ranger.. Guys are right tho its mainly a pop top caravan 4wd show.. The dodge boys are there every year..
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07-10-2013, 12:16 PM | #65 | |||
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07-10-2013, 01:26 PM | #66 | |||
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None of that means squat to the public in 2013... This argument is called 'resting on your laurels'. Coke keeps advertising and keeps the brand circulating irrespective of what they have achieved, how much product they shift and whether its available or not. McDonalds hardly needs to keep marketing itself but does because it's the first rule of being in business... 'be visible'. People line up for Apple products because they want to be associated with the brand, it's part of a lifestyle - the only car maker to tap into a similar psychology is Jeep (Ford Australia should look to this as an example of what they could/should be doing). If 100,000 people go through the gates of a caravan and camping show and there's no local Ford presence it's a marketing failure - especially when Ranger and Territory are relevant to the attending demographic... Let alone the opportunity to press the credentials of the Falcon as a great towing vehicle. If I buy a new Ford it'll have nil to do with LeMans wins and lots to do with quality, price, brand reputation and dealer interface and support - maybe one out of four for Ford Oz in this criteria atm.
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07-10-2013, 02:00 PM | #67 | ||
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Man, I just love how these develop. Ford marketing have their strategy and tactics, some may not like that (proof found above). Please consider buying something else if you are not happy and don't like the brand.
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07-10-2013, 02:34 PM | #68 | ||
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This isn't aimed at anyone specifically, but has to be said. To all those who have made comments about the wingers complaining about Ford & to go elsewhere & buy something else, seriously get real. There's such a thing called constructive criticism, none of the posts in here against Ford have been saying we hate Ford, we hope you go out of business. Every negative post against Ford has been from someone who loves their Fords & want's the brand to overwhelmingly succeed. For everyone that says we should stop winging, go elsewhere & buy something else, note this: People in here generally Love Fords, will buy a Ford (if it suits their needs), it's everyone else outside this forum that WILL go elsewhere & WILL buy something else, because outside these forums FORD is INVISIBLE to the general public. The majority of us here who bash Ford marketing, dealers & to some amount build quality, don't do it because we hate Ford & want them to drop off the face of the Earth, we do it because we want Ford to be better, to succeed, to continue to build our favourite cars (locally built or imported doesn't really matter), we want 10's of 1000's more people wanting to own a Ford & being happy repeat customers. Unfortunately most of those potential customers don't know Ford even exist, as I've said before & like others, out of sight, out of mind. If products sold themselves, there'd be no need for advertising agencies, & commercial radio & TV wouldn't exist. So instead of being negative about constructive criticism comments, how about getting off your high horses & coming up with some good strategies of your own, to help make Ford a better (preferably the No.1) brand of car maker. This year to date: Toyota have sold – 158,793 vehicles Holden have sold – 81,904 Mazda have sold – 78,252 Hyundai have sold – 72,599 Ford have sold – 64,964 If Ford marketing & sales are so successful with their current strategy, why have they sold less than half the amount of vehicles that Toyota have? |
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07-10-2013, 03:06 PM | #69 | |||
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As for the sales arguments, and the people that have said, Advertising has led Ford to be in a poor position, Ford as a whole is in a very reasonable position worldwide, its only the Australian made vehicles that are in a relatively poor position, due to high manufacturing costs here. As someone said, the Ranger is well known, and has mass credibility, to the point that they just can't manufacturer them quick enough, so they are doing something right. Someone also noted that our market is over saturated, which is unbelievably true, but that only further increases the problems that are associated with marketing and advertising the brand. Advertising has completely changed, and when you look at how many companies are vying for your attention everywhere, the message gets lost in translation. A lot of companies that are still doing okay in the motor industry, are the ones that consolidated a reputation from the 90's, and continue to thrive off of that in today's Australian market. Toyota being the master, Selling mass numbers, even though having inferior products. I think Ford just need to build quality cars like the Ranger, win the awards, get the accolades, have it promoted in magazines, car blogs, youtube channels etc. (for free) saying how good it is, and the Sales will come. The introduction of Everest, and a range of other imports will help freshen up the cars on offer at the moment. Volkswagen are a great example, they have continued to grow their market share year on year in Australia off very little advertisement in the market. Instead they build cars that earn them accolades like "World Car of the Year" and "Best Bang for your Buck" and ride the wave of excitement around them.
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07-10-2013, 03:18 PM | #70 | |||
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07-10-2013, 03:36 PM | #71 | |||
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As has been mentioned, Ford Worldwide is in a good position, Ford sales & marketing in other markets are doing very well (US). Forget Terry & Falcon, the Ranger is the only Ford selling in any numbers, 16,070 units to date this year coming in at 10th most sold vehicle. Toyota Corolla & Mazda 3 have both sold over 30,000 units each to date this year & are No.1 & No.2. If small cars are all the go, where is the Focus &/or Fiesta sales, both are equally good cars (IMO) to the Corolla & Mazda 3. The Ranger is the only Ford in the top 10, it doesn't matter what vehicles Ford bring here or how good they are. If people don't know they exist & how good they are, they won't buy them, current sales figures prove that. Ford have to make sure at EVERY opportunity (no matter how small), to make sure people know what they've got to offer & how good it is. A sale's a sale. Only guessing here, but sell 1 Ranger in Australia & the profit could probably pay a Thai production line workers wages for a month? Last edited by cobramania; 07-10-2013 at 03:47 PM. |
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07-10-2013, 03:55 PM | #72 | ||
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I agree that Ford have some very good products out there right now. The reason the Focus is the best selling car on the planet is because it is a very good car. I say again if we don't think they are doing it right apply for a job. My buy in here was regarding the continuous bashing, it doesn't really help. For those of us savvy enough to know what a good car is we do not need to be told via marketing.
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07-10-2013, 04:14 PM | #73 | ||
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I do agree most people posting here do have Ford's success as the primary motivation for their comments.
But Ford in Australia is in a transition stage and while that is happening, marketing is not the main focus and possibly a hindrance. Most companies factor in losses while restructuring because a short term loss (read a few years) will be recouped by the new long term business plan. Understand, Ford here are changing because they (Parent Company) see the new way as the profitable way. Once the new company structure takes full affect then you can expect marketing to increase and given they have some good global product available the customers will come with it. If they lose anyone here because it’s not a local product or it’s the wrong type of performance vehicle or because they feel let down then so be it. If the new product is good then new customers will fill the void of the disgruntled few as most customers are not forum members and they are not necessarily brand whores, they are people looking for good product at a good price. Ford Australia are simply redesigning themselves and we have to be patient and wait, which is hard for those that have the blue Falcon blood coursing through their veins. . |
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07-10-2013, 05:08 PM | #74 | |||
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The Australian market, as far as I can tell, is unique and traditionally has been dominated by the locals (locally produced and tuned 4cyl/6cyl/8cyl) and the Japanese in the volume sections - for example, Renault may sell extraordinarily well in small cars in Europe but this never translated here; and Opel has pulled out; and Holden ditched their small Euro cars for Korean. |
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07-10-2013, 06:18 PM | #75 | |||
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I have said it before, if Ford were to display the Ranger at this show it would be a " look at our great 4X4 it will tow your van no problems but you can't have one" display, this would be a PR disaster of epic proportions.
no one in their right mind would spend good money promoting a product that sells so well that demand out strips supply, you would just breed resentment. if this was a show where potential falcon buyers would be in abundance ( and the death sentence hadn't been announced) the out cry would be justifiable but this is just the gimmie tribe screaming because they can't look at a product they probably wouldn't buy time to put up or shut up, who in the whinging brigade will be ordering a ranger class vehicle in the next 3 months? this will show who is serious and who are the selfish vehicle voyeurs Quote:
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07-10-2013, 06:34 PM | #76 | |||
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But on a sour note I recently bought a Kia after reaching out to Ford dealers for a Territory and for the sales and price the KIA one.Been a Ford man for many years and owning 4 cars the Fords are slowly getting out numbered in the driveway.Sad but True.
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07-10-2013, 06:48 PM | #77 | ||
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Ford Australia has forgotten the adage that 'cost is what you pay, value is what you get' when it comes to the emotional bond customers have with their cars.
Let's not forget the original post was about the absence of an 'on the ground' presence by Ford at a large Melbourne leisure show where there was an opportunity to have direct interface with the public about the product. It seems the preoccupation to market online has contributed to Ford's INVISIBLE = IRRELEVENT to many in the market. Just like a football club, Ford is my team and I will barrack for them till I die. But just as I'm entitled to criticise my footy team when they don't win, I'm entitled to criticise Ford when they aren't doing well. I buy my Ford's second hand... but when I look to buy the last Falcon new I won't be going on to Facebook to commence the journey, I want to talk to someone, see the car in all its glory and drive it for real. I don't wanna know about how it can park itself and whether SIRI knows where to bury a body... but I guess I'm not the type of customer that Ford wants - therein lies the dilemma, the product is marketed in a way that doesn't match the client.
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07-10-2013, 07:50 PM | #78 | ||
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" this is just the gimmie tribe screaming because they can't look at a product they probably wouldn't buy "
Exactly Nail , Head .
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07-10-2013, 08:13 PM | #79 | ||
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The 4WD and caravan show at Sandown raceway is more about selling 4WD accessories & caravans, not all manufacturers vehicles were present..... no big deal!
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07-10-2013, 08:57 PM | #80 | ||
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One: Ford isn't exactly rolling in it lately.
Two: They hardly have a lineup of suitable vehicles to make into campers or for towing. Not much use showing the soon to be executed Territory, and the Ranger is actually the only game in town at the moment pretty much. Despite claims by enthusiasts, people don't buy V8 Falcons to tow horse floats and big boats. I don't think it was actually a lack of will by Ford, it was a lack of substance to show there. |
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08-10-2013, 01:19 AM | #81 | |||
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08-10-2013, 07:41 AM | #82 | ||
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08-10-2013, 07:54 AM | #83 | ||
Barra Turbo > V8
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Nah they will, in about 3 years time when one has about 60k kms on it.
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09-10-2013, 01:38 AM | #84 | ||
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Will be very lucky to see Ford Australia survive until October 2016.
And for those bashing the OP, he has a point. They could have had a couple Territorys there with the 2300kg tow pack etc. Ford saving money? Lol. The beancounters are a huge reason why the company is folding in. There's nothing to save anymore.
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09-10-2013, 11:05 AM | #85 | |||
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09-10-2013, 11:48 AM | #86 | |||
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IF you have a product that you cant keep demand up you DONT promote it,if you have problems fulfilling orders That's the fastest way to send new customers packing Just because an event mite have prospective customers,and many weekend events are full of dreamers,tyre kickers, doesn't mean you automatically spend money and be there,you choose your battles Do you know what sorta money and involved it takes to go to decent events,the cost ,wages,its not $50 a site and free workers,many of these events cost thousands if not more,risky much Businesses are selling more threw electronic media that many are selling at events,so you don't have to have presence to get sales Only a business owner can see where to be or not be and where to spend the best marketing dollar for the best return |
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09-10-2013, 12:26 PM | #87 | |||
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Or countries like Kenya offering big tax breaks for X amount of years, company sets up operates until tax break time is over, fires all the workers and moves onto the next place offering the same. |
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09-10-2013, 01:09 PM | #88 | |||
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10-10-2013, 06:34 AM | #89 | ||
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These shows are generally rubbish, simply a big money earner for the organisers. You pay to get in, you pay for everything, the demonstrators are all paying through the nose.
I’d be much MORE critical of Ford Marketing if they wasted money on something like that, promoting what exactly? Ford has NEVER been anymore that a bit player in this market, and at the moment they really have not much to offer. Toyota, Nissan, etc, have a stable of Recreational 4wds & Caravan Tugs, whereas Ford has the Kuga (which is not really much of either) and the soon to be defunct Territory. MAYBE, if in the future Ford replaces the Terri with a new Explorer (and it’s not 3 tonnes of junk) and we get the “new mid-sized SUV” then Ford will actually have something to promote. |
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10-10-2013, 07:52 AM | #90 | |||
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Most of those attending usually have the same show deals at the dealers anyway |
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