VFACTS - October 2024

[Trendseeker]

https://www.drive.com.au/news/austra...rowth-at-risk/

Australia new-car sales in October 2024: Toyota RAV4 on top again, but shrinking market puts yearly growth at risk

Toyota RAV4 to the fore again in October, but its chances of catching the Ford Ranger to be the best-selling car in 2024 remain slim.

Australia’s new-car sales in 2024 have now surpassed one million units with last month's sales data published today marking the second biggest October on record.

Last month's sales of 99,969 units was a 6.4 per cent decrease over the same month in 2023, with the 106,809 recorded registrations last October a record.

Overall, year-to-date (YTD) sales have crept over one million units, totalling 1,025,621 with two months of trading still to go.

The YTD number puts 2024’s sales ahead of 2023’s pace over the same period, up 1.9 per cent and putting the market in a position to break new ground this calendar year, though predictions from industry insiders posit continued decreasing sales in the short-term future.

The October 2024 sales figures listed here is sourced from VFACTS data published by the Federal Chamber of Automotive Industries (FCAI), Australia's peak body for new-car brands, as well as Tesla and Polestar data distributed through the Electric Vehicle Council, as these brands no longer submit figures to the FCAI reports.

It was again the RAV4 family SUV that topped the sales table in October – the fifth month it has done so in 2024 – with Toyota amassing 4841 new registrations, an increase of 86.3 per cent over the same month last year now that freer supply of the hybrid model is available.

In second place, just 84 units behind, was the Ford Ranger on 4757 sales, a drop of 23.5 per cent year on year (YoY).

And it was another Toyota rounding out the podium last month, with the HiLux ute finding 4523 new homes, a 21.6 per cent decrease over October in 2023.

Only 318 units separated the top three positions last month, but overall, the Ford Ranger is primed to take out the best-selling nameplate again in 2024 with 53,119 YTD sales ahead of the second-place Toyota RAV4 (48,073) and arch-rival HiLux (46,594).

In fourth place last month, the Ford Everest held off the Isuzu D-Max again, with the former on 2668 sales (+48 per cent YoY) and the latter on 2295 (-28.2 per cent YoY).

Rounding out the top 10 last month were five SUVs, four of which were mid-sizers –the Kia Sportage (in a new record month), Mitsubishi Outlander, Mazda CX-5, and Hyundai Tucson with 2136, 1901, 1833, and 1803 sales respectively.

And in 10th place was the Hyundai Kona on 1800 sales.

In terms of brands, Toyota accounted for the lion’s share of volume with 18,471 sales – or 18.8 per cent of market share in October.

Ford continued to sell well, outpacing Mazda and Hyundai with 8581 sales ahead of 7656 and 7086 respectively.

Kia finished in fifth place with 6602 sales, while Mitsubishi and MG landed at sixth and seventh with 5590 and 5206 sales each.

The final three Top 10 marques in October were Isuzu Ute (3651), GWM (3350), and Volkswagen (3279).

Tesla, once a Top 10 brand, has suffered a significant sales decline this year amid cooling electric car interest, and its October result of 1464 sales put it in 18th place behind Chery (1448) and ahead of Lexus (1374).

TOP 10 CARS IN October 2024
Rank Model Volume October 2024 Change year-on-year
1 Toyota RAV4 4841 up 86.3 per cent
2 Ford Ranger 4757 down 23.5 per cent
3 Toyota HiLux 4523 down 21.6 per cent
4 Ford Everest 2668 up 48 per cent
5 Isuzu D-Max 2295 down 28.2 per cent
6 Kia Sportage 2136 up 39.7 per cent
7 Mitsubishi Outlander 1901 down 15.1 per cent
8 Mazda CX-5 1833 down 26.9 per cent
9 Hyundai Tucson 1803 up 2.3 per cent
10 Hyundai Kona 1800 up 7.2 per cent

TOP 10 CAR BRANDS in October 2024
Rank Brand Volume October 2024 Change year-on-year
1 Toyota 18,471 down 9.0 per cent
2 Ford 8581 up 0.3 per cent
3 Mazda 7656 down 17.8 per cent
4 Hyundai 7086 up 7.0 per cent
5 Kia 6602 up 16.9 per cent
6 Mitsubishi 5590 down 12.6 per cent
7 MG 5206 down 14.7 per cent
8 Isuzu Ute 3651 down 12.2 per cent
9 GWM 3350 up 12.9 per cent
10 Volkswagen 3279 down 24.8 per cent

Ford Sales
Ford Escape – 12
Ford Everest – 2668
Ford F-150 – 247
Ford Fiesta – 0
Ford Focus – 0
Ford Mustang – 311
Ford Mustang Mach-E – 68
Ford Puma – 4
Ford Ranger 4x2 – 288
Ford Ranger 4x4 – 4469
Ford Transit Bus – 15
Ford Transit Custom – 337
Ford Transit Heavy – 162
Ford Total – 8581

[Franco Cozzo]

Hilarious to see F150 is doing Puma numbers in its prime, even though its 3x the price

[jpd80]

Originally Posted by Franco Cozzo

Hilarious to see F150 is doing Puma numbers in its prime, even though its 3x the price

It’s also looking like full sized pickups have a combined sales depth of about 750 per month
and that F150 looks to be taking about a third of that where Silverado and Ram used to share those sales.

Another strong month for Ranger and Everest, Mustang over 300 sales has settled into “Falcon sales numbers”


RAV4 looks ot have settled at number one and will be there for a long stay….
Toyota really nailed it with that hybrid version.

[b0son]

Originally Posted by jpd80

Toyota really nailed it with that hybrid version.

Yep. Dad had one as a loaner when his Lexus was getting fixed. Definitely some buyers remorse there.

[DFB FGXR6]

Originally Posted by Trendseeker

TOP 10 CAR BRANDS in October 2024
Rank Brand Volume October 2024 Change year-on-year
1 Toyota 18,471 down 9.0 per cent
2 Ford 8581 up 0.3 per cent
3 Mazda 7656 down 17.8 per cent
4 Hyundai 7086 up 7.0 per cent
5 Kia 6602 up 16.9 per cent
6 Mitsubishi 5590 down 12.6 per cent
7 MG 5206 down 14.7 per cent
8 Isuzu Ute 3651 down 12.2 per cent
9 GWM 3350 up 12.9 per cent
10 Volkswagen 3279 down 24.8 per cent

Ford Sales
Ford Escape – 12
Ford Everest – 2668
Ford F-150 – 247
Ford Fiesta – 0
Ford Focus – 0
Ford Mustang – 311
Ford Mustang Mach-E – 68
Ford Puma – 4
Ford Ranger 4x2 – 288
Ford Ranger 4x4 – 4469
Ford Transit Bus – 15
Ford Transit Custom – 337
Ford Transit Heavy – 162
Ford Total – 8581

Glad to have contributed to those tallies last month! Been waiting to say that for two years!

[DFB FGXR6]

Originally Posted by Franco Cozzo

Hilarious to see F150 is doing Puma numbers in its prime, even though its 3x the price

Maybe prospect of fronting up to the dealer once a week for a recall notice is not an attractive proposition?

[jpd80]

Originally Posted by DFB FGXR6

Maybe prospect of fronting up to the dealer once a week for a recall notice is not an attractive proposition?

At least they’re prepared to fix things, the time to worry is when companies don’t bother
or worse, wait for customers to find out the hard way….

[Rob 351]

Ram 1500 - 258
Ford F-150- 247
Silverado 1500- 195

With the recalls F150 has had, Ford would have to be very happy with that, but in saying that, it’s a much better pick up than the other 2!

[XR Martin]

Nothing wrong with the Silverado.

[b0son]

Originally Posted by Rob 351

With the recalls F150 has had, Ford would have to be very happy with that

Depends, how many through Ford, and how many through other importers?

[DFB FGXR6]

Originally Posted by jpd80

At least they’re prepared to fix things, the time to worry is when companies don’t bother
or worse, wait for customers to find out the hard way….

They don't have a choice, the recalls were because the conversion company didn't read the rule book and for whatever reason, Ford and/or the conversion company let them slip through into production. I can't believe the usually very competent local development Ford team let these silly little slip ups through into the saleable product.

[Warrenk]

Originally Posted by XR Martin

Nothing wrong with the Silverado.

Ask the people who keep having engine failures. The might have a different answer.

[MITCHAY]

I've been starting to see a couple of F150s lately but they have a lot of ground to catch up around here. I actually even manage to spot a Tundra fairly recently too.

[Venomous1]

The Red Mustang looks Fire!

[DFB FGXR6]

Originally Posted by Venomous1

The Red Mustang looks Fire!

Thanks! Just wish I could drive it at the moment.

[jpd80]

Originally Posted by DFB FGXR6

They don't have a choice, the recalls were because the conversion company didn't read the rule book and for whatever reason, Ford and/or the conversion company let them slip through into production. I can't believe the usually very competent local development Ford team let these silly little slip ups through into the saleable product.

I wouldn’t be that harsh.
As I understand it, the issue was about F150 zone lighting not conforming to ADRs,
maybe some other lighting issues too which truth to tell probably point out why
our antiquated ADRs should just go away and just accept established USA/EU design reggs.

ADRs are one of my pet hates, it’s also the reason why there’s added complication for
Euro OEMs importing vehicles to our country, they have to change wiring and other stuff
just enough to make our production builds a PITA requiring special runs of different parts.


Also, love the red Mustang

[jpd80]

Originally Posted by Rob 351

Ram 1500 - 258
Ford F-150- 247
Silverado 1500- 195

With the recalls F150 has had, Ford would have to be very happy with that, but in saying that, it’s a much better pick up than the other 2!

Thanks Rob,
From memory Ram used to be up around 400/month and Silverado roughly 300/month
The drop in Ram could be a supply thing as production of classic V8 Rams has ended.

Looks like Stellantis may be keen to offload Chrysler,Dodge,Jeep Ram. Under EU policy,
doesn’t matter where EU based companies build vehicles, if they have high emissions
then Stellantis can get fined. Clearly moving to avoid buying Tesla credits in the future
or perhaps wanting to use those credits on its own Euro brands instead..

[jpd80]

[Franco Cozzo]

Originally Posted by jpd80

Send them all here and RMA can sort them out, slap $150,000 price tag on it and we'll buy them a couple hundred a month

I agree, ADR should completely disappear, if it's good enough for EU, USA, JP and SK then it's good enough for Australia, would give out consumers better choice and make it much easier for manufacturers to offer more range to our market.

[naddis01]

Originally Posted by jpd80

Thanks Rob,
From memory Ram used to be up around 400/month and Silverado roughly 300/month
The drop in Ram could be a supply thing as production of classic V8 Rams has ended.

I think it's more a price point thing. The DS Quad cab was available for around $80k and the crew cab was mid $90's. Now the starting point for a DT is over $110k. So there has been a significant increase in the opening price and is now over that psychological $100k barrier.

[jpd80]

Originally Posted by naddis01

I think it's more a price point thing. The DS Quad cab was available for around $80k and the crew cab was mid $90's. Now the starting point for a DT is over $110k. So there has been a significant increase in the opening price and is now over that psychological $100k barrier.

No doubt people like those full sized pickups and they tow well but yeah, the price is up there.
I can’t help thinking that the Landcruiser Stationwagon sorta set the bar that US Utes followed.

It also suits Ford and Toyotas objectives to keep pushing upper limits for Ranger and Hilux.

Some sort of game theory where the buyer seems to lose out to higher prices but still,
plenty of eager buyers for high series Utes and big pickups.

OEMs are getting like oil cartels, setting prices and not really willing to undercut each other.
Ther seems to be two levels of Utes, Ranger /Hilux and then everyone else priced lower…

[Fordman1]

Originally Posted by jpd80

No doubt people like those full sized pickups and they tow well but yeah, the price is up there.
I can’t help thinking that the Landcruiser Stationwagon sorta set the bar that US Utes followed.

It also suits Ford and Toyotas objectives to keep pushing upper limits for Ranger and Hilux.

Some sort of game theory where the buyer seems to lose out to higher prices but still,
plenty of eager buyers for high series Utes and big pickups.

OEMs are getting like oil cartels, setting prices and not really willing to undercut each other.
Ther seems to be two levels of Utes, Ranger /Hilux and then everyone else priced lower…

There will be a heavier towing Ranger soon, book mark this post.

[Franco Cozzo]

Originally Posted by Fordman1

There will be a heavier towing Ranger soon, book mark this post.

Interested to see this though, one images post 3500KG there's an issue with GVM/GCM where the Ranger sits as we speak - would need to move it closer to 4500kg GVM/8000kg GCM, which puts it in Jappo light truck class.

[Fordman1]

Originally Posted by Franco Cozzo

Interested to see this though, one images post 3500KG there's an issue with GVM/GCM where the Ranger sits as we speak - would need to move it closer to 4500kg GVM/8000kg GCM, which puts it in Jappo light truck class.

I’m hearing 4500kg may be the go ?

Let’s see

[XR Martin]

Are we now talking the LWB Ranger?
Kinda don't see the point, because the Ranger is already heavier than the F150.

[Dr Smith]

Originally Posted by Franco Cozzo

Interested to see this though, one images post 3500KG there's an issue with GVM/GCM where the Ranger sits as we speak - would need to move it closer to 4500kg GVM/8000kg GCM, which puts it in Jappo light truck class.

If I was towing 3500kg loads regularly and didn't want a cab-over truck I'd look at F-250 sized vehicles...having done it once jack-knifing using an underpowered/too-light tow vehicle not going there ever again.

[Dr Smith]

Originally Posted by jpd80

Imagine a dealership that large here in Oz...
Just goes to show, yes when you can get away with ripping customers off due to that lovely phrase of "supply & demand" imagine if they had just stuck to "normal pricing/normal increases" they would be more respected now and probably have less full yards, and maybe even made as much or more money.

Even here in Oz I got a quote on replacing my Vito, bought in 2021 for $76K d/away and today's quote for the identical spec is $93K, 22% increase...

[DFB FGXR6]

Originally Posted by Dr Smith

Imagine a dealership that large here in Oz...
Just goes to show, yes when you can get away with ripping customers off due to that lovely phrase of "supply & demand" imagine if they had just stuck to "normal pricing/normal increases" they would be more respected now and probably have less full yards, and maybe even made as much or more money.

Even here in Oz I got a quote on replacing my Vito, bought in 2021 for $76K d/away and today's quote for the identical spec is $93K, 22% increase...

Van prices have gotten ridicules. I nearly choked when I was told the price of the LWB Traffic that was added to the company fleet earlier this year.

[jpd80]

Originally Posted by DFB FGXR6

Van prices have gotten ridicules. I nearly choked when I was told the price of the LWB Traffic that was added to the company fleet earlier this year.

Yep, commercial vehicles especially vans are now very firm pricing
and people wonder why few companies want them over Utes.

[jpd80]

Originally Posted by Dr Smith

Imagine a dealership that large here in Oz...
Just goes to show, yes when you can get away with ripping customers off due to that lovely phrase of "supply & demand" imagine if they had just stuck to "normal pricing/normal increases" they would be more respected now and probably have less full yards, and maybe even made as much or more money.

Even here in Oz I got a quote on replacing my Vito, bought in 2021 for $76K d/away and today's quote for the identical spec is $93K, 22% increase...

Just to add some context here are Current US inventory levels
some seriously high vehicle numbers there…